Field Notes

Essays and field notes from inside real operations. Long enough to be useful, short enough to read at 11pm.

Newest, Published

The Alignment Problem · Part 1

Everyone’s Watching Their Own Kid. So Does Every Department.

Broken processes trace back to siloed mindshare. The market sells tools that connect systems. The harder, more valuable problem is connecting what your people actually know.

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The Alignment Problem

Everyone’s Watching Their Own Kid. So Does Every Department.
Published Read it →
Your ICP Isn’t Broken. It’s Undocumented.
Coming soon
They Came to Us for Agents. We Started With Questions.
Coming soon
Interoperability Is a Mindshare Problem, Not an Integration One.
Coming soon

More essays

Perspective

The $10B Deployment Company Is Validation. It Is Also the Trap.

The deployment-company thesis is real, and the ten-billion-dollar number proves the market. The same move that validates the model is the one that quietly locks you in.

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The essays describe the pattern. A two-week map shows you exactly where it lives in your own back office, and what it is quietly costing you. Thirty days to mapped ROI, or we leave.

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